In our new virtual company, we are everywhere, serving our clients who are targeting their products seamlessly across borders and oceans. One almost forgets that we have beautiful offices in Silicon Alley, Manhattan with an uninterrupted view of the Empire State Building. They are necessary because that is where our servers are, with high speed fiber optic lines beaming the new sites out to all corners of the Earth Twenty Four/Seven! It is also where our New York based designers ,writers and programmers physically congregate to work and also assimilate creative product zapped in from our worldwide partners. I have just described a typical 24 hours in Mercovision, our virtual organization. We work in the same manner as your target customers work, play and entertain themselves and others. In the virtual marketing world the customer is everywhere. The new consumer is no longer predictable in his whereabouts, sprawled on the couch with a cold beer watching the baseball game.The high level active consumer may be logging on to your site while tapped into the Skyfone in the 747 Business Section somewhere over the Andes. She may be a preschooler who clicked your banner from the Teletubbies site, just learning to read perhaps, but memorizing your logo for life. He is a farmer in Iowa sitting at a desk rather than on a tractor because he is a manager for a large wheat producer that is looking for a new strain of seed that will grow well in the predicted droughts of the coming summer. She is an owner of several successful restaurants in New York who needs a new supply of fish. They're a bunch of college kids in Southern California who want to create a new party mix CD for the big Saturday night bash. One thing they have in common is instant decision making and a need for their wishes to be fulfilled immediately. We must tailor the right images and information to the right customer at the right time. Mercovision is a virtual company targeting the virtual customer. Traditional media no longer serves diversified mobile consumers and neither do traditional companies.  Comments ? blaine@mercovision.com